Audi A1 Sales Needs A Boost!
The slow pace of sale of Audi A1 might be a reason for worry to the company, since after its launch in August, the company has just sold around 20,000 units, whereas its main competitor, BMW Mini has sold more than 41,000 units.
The reason for the weak sales of A1 may be its higher price and lesser options to choose from. The BMW Mini has in total of 12 different variants to choose from and there in adding different available packages makes your Mini stand out distinct in the crowd. Audi A1 currently offers only three variants and till now only 3-door hatchback is introduced. The 3-door models are fashionably good for youngsters, but there is a very small percent of family people, who would prefer a 3-door hatchback over a 5-door. These extra doors add a lot of comfort and ease of relaxation to the passenger sitting on the rear seats as well as on the front seats. Although, there are plans for Audi to launch 5-door model of Audi A1 sooner, but the correct time has not been revealed.
Moreover, the price of A1 is high as compared to the entry levels of Audi A3 or A4. If given more comfort and more useful features for a little extra bucks, which would prefer to go for the smaller option.
With the release of more options into the A1 series, the company is expecting a gradual increase in the sales because a 5-door hatchback will surely get a pick up into youngsters as well as it can be chosen as a great family car too.