2013 Audi A7 Sportback 2013 BMW Gran Coupe 640i

We have two nice contenders here. Not only are they both expensive premium “4 door coupes” but the styling leaves people with their mouths open anytime these cars, pass them on the road. They both are also powered by force induction motors, one with a supercharger and the other with a turbocharger. They share the same German heritage, and virtually the same prestige, so let’s take a look at these two sexy beasts. First, we have the Audi A7 Sportback 3.0T which is powered by a 3.0L engine strapped to a supercharged that is good for 310HP and 325 lb-ft of torque. The challenger, the BMW Gran Coupe 640I is powered by a turbocharged engine good for 315HP and 330 lb-ft of torque making both of these vehicles very similar in output. The Audi A7 goes from 0-60 in 5.1 seconds, and the BMW 640i does 0-60 in 5.4 seconds. The Audi starts to escape in the quarter mile however, with 13.7 seconds at 103MPH in comparison to BMW’s 14.1 seconds at 98 MPH.

2013 BMW Gran Coupe 640i Interior 2013 Audi A7 Sportback Interior

The reason for this is most likely attributed to the fact that the Audi is roughly 200 pounds lighter, it also helps that Audi’s new supercharged technology the power numbers are very underrated, compared to what they actually put out. In terms of fuel economy, the Audi A7 3.0T gets 18MPG City and 28MPG Highway whereas the BMW gets 20MPG City and 30MPG Highway. This is most likely attributed to the fact that turbochargers tend to be a bit more fuel efficient then superchargers, despite the fact with turbochargers, you have to worry about turbo lag, whereas with superchargers there is no lag in acceleration. Looking at both these vehicles they are both stunners, representing the best looking sedans that both manufacturers make. I would give the slight nod however to Audi, as the headlights on the BMW 640i are too large, similar to the last generation 6 series, other than that it’s hard to critique either vehicle.

2013 BMW Gran Coupe 640i Rear 2013 Audi A7 Sportback Rear

When you compare the interior however, that’s where the Audi A7 starts to pull away. With large gauges, and an A+ MMI system that has every possible option available in modern vehicles today, it trumps the BMW 640i, as there is no one single advantage that the BMW has over the Audi in terms of technology. The area where this competition blows open and BMW just can’t compete is when it comes to pricing. The difference is pretty significant the Audi is priced at $61,000 MSRP, whereas the BMW is priced at $77,000 MSRP. This is a difference of $16,000 and that is a whole lot of cash, when you essentially get a better vehicle with the Audi at the base price, BMW really has to go back and think of their pricing strategy. Most likely however, BMW will have nothing to worry, about as most BMW owners are loyal and will have no problem paying this premium for their BMW Gran Coupe. Overall, they are both great cars, but looking at the value, performance, and luxury, choosing the Audi A7 Sportback in this comparison, is a no brainer.